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Venetian Experiences Las Vegas
The Venetian Experiences eCommerce website started with the target audience aimed at current guests to upsell in-house offers. After finding success, it grew to include any visitors to the site and target traffic conditionally.
WordPress was used as the frontend CMS to allow the Venetian team to create content for themselves and the site was integrated with a custom backend system through APIs.
It was built to integrate with account services provided by Google, Facebook, and the custom backend system where the eCommerce data is handled.
Standard maintenance, security sweeps, database clean-ups, and content updates were a common part of its continued work and success.